Make your Fitness Goals a Reality

We teach athletes how to realize their dreams, by sharing training tips, kit recommendations, and race preparation walkthroughs.

The Latest 

September 5, 2024

Want to run a half marathon in under 2 hours? This guide will help you

September 3, 2024

Imagine crossing the threshold of your front door, lacing up your running shoes, and embarking

August 29, 2024

Want to maximize your treadmill running workouts? Our guide provides effective routines for speed, endurance,

August 27, 2024

Calling all speed demons and performance enthusiasts!The world of running shoes has been revolutionized by

August 24, 2024

How far is a 10k in miles the answer is 6.2 miles. This distance is

August 16, 2024

The Nike Zoom Fly 5 is a shoe designed for distance running and everyday training.


Why James?


James is a passionate endurance sports expert who thrives on sharing training ideas and tips derived from his extensive experience as an elite runner and his years as a triathlete and swimmer. With over 20 years of racing experience, he is also a UESCA-certified running coach and a Level 1 Assistant Swimming Coach, dedicated to helping athletes of all abilities achieve their personal goals.


Praise and Testimonials

Having someone to go to who has been there and done it all themselves has shortened my learning curve drastically, it would have taken me years to learn what James has taught me in months and it shows in my running.


James' passion for running fitness is infectious, whether you're going for a world record or trying to break the 1 hour 10k mark he will be pumped for you.




BEGINNER Runner

James' depth of knowledge about running is soo deep that I could spend months learning from him and that would still only be the tip of the

 iceberg.


Thanks to James' advice on both the equipment and technical front I am now the fittest I have been in 10 years and have the confidence to sustainably improve my running while staying injury free. It turns out the equipment you use makes a difference.

Giles.T - Rugby player and
former mma athlete