Make your Fitness Goals a Reality

We teach athletes how to realize their dreams, by sharing training tips, kit recommendations, and race preparation walkthroughs.

The Latest 

December 5, 2024

A recovery run is a light, low-intensity run designed to help your muscles recover after

November 21, 2024

In the complex landscape of endurance training, zone 3 running occupies a critical position in

November 18, 2024

Did you know many elite athletes spend most of their training time in Zone 2?This

November 12, 2024

Whether you're a beginner looking to establish a solid foundation or an experienced runner aiming

November 7, 2024

Trail running can boost your fitness and be a welcome refresher to the world of

November 1, 2024

What zone should I run in? It depends on your fitness goals. However for performance,


Why James?


James is a passionate endurance sports expert who thrives on sharing training ideas and tips derived from his extensive experience as an elite runner and his years as a triathlete and swimmer. With over 20 years of racing experience, he is also a UESCA-certified running coach and a Level 1 Assistant Swimming Coach, dedicated to helping athletes of all abilities achieve their personal goals.


Praise and Testimonials

Having someone to go to who has been there and done it all themselves has shortened my learning curve drastically, it would have taken me years to learn what James has taught me in months and it shows in my running.


James' passion for running fitness is infectious, whether you're going for a world record or trying to break the 1 hour 10k mark he will be pumped for you.


James' depth of knowledge about running is soo deep that I could spend months learning from him and that would still only be the tip of the

 iceberg.


Thanks to James' advice on both the equipment and technical front I am now the fittest I have been in 10 years and have the confidence to sustainably improve my running while staying injury free. It turns out the equipment you use makes a difference.