Make your Fitness Goals a Reality

We teach athletes how to realize their dreams, by sharing training tips, kit recommendations, and race preparation walkthroughs.

The Latest 

October 4, 2024

In the ever-evolving world of wearable technology, two brands have emerged as frontrunners in the

October 2, 2024

If you have been wanting to know how to run 20 miles firstly it is

October 1, 2024

A half marathon is 13.1 miles, which answers the question of how many miles is

September 27, 2024

Can I use road running shoes for Trail running? Sometimes you can, but it depends on

September 23, 2024

Ready to lace up your shoes and hit the pavement? This guide will show you how

September 20, 2024

As a runner, your shoes are your most essential piece of equipment. They're the unsung


Why James?


James is a passionate endurance sports expert who thrives on sharing training ideas and tips derived from his extensive experience as an elite runner and his years as a triathlete and swimmer. With over 20 years of racing experience, he is also a UESCA-certified running coach and a Level 1 Assistant Swimming Coach, dedicated to helping athletes of all abilities achieve their personal goals.


Praise and Testimonials

Having someone to go to who has been there and done it all themselves has shortened my learning curve drastically, it would have taken me years to learn what James has taught me in months and it shows in my running.


James' passion for running fitness is infectious, whether you're going for a world record or trying to break the 1 hour 10k mark he will be pumped for you.


James' depth of knowledge about running is soo deep that I could spend months learning from him and that would still only be the tip of the

 iceberg.


Thanks to James' advice on both the equipment and technical front I am now the fittest I have been in 10 years and have the confidence to sustainably improve my running while staying injury free. It turns out the equipment you use makes a difference.