Make your Fitness Goals a Reality

We teach athletes how to realize their dreams, by sharing training tips, kit recommendations, and race preparation walkthroughs.

 22 Tips to Optimize your Recovery

The Latest 

January 8, 2025

The Long Run: Why Runners Need Extended Miles in Their Training

Wondering why long runs are a staple workout for most runners.Long runs significantly enhance your


January 8, 2025

Hill Running Workouts to Elevate Your Training

Curious about how hill running can transform your training routine?As a distance runner with a


January 3, 2025

Fartlek Run: Master the Art of Speed & Endurance

As a UESCA-certified running coach and competitive runner with a 31:10 10k personal best, I've


December 23, 2024

Master the Progression Run: Tips, Benefits, and Workouts

Progression runs are one of the most enjoyable workouts out there and can super charge


December 12, 2024

10 Week Marathon Training Plan: Achieve Your Running Goals

Thinking of running a marathon but only have 10 weeks to train? Our 10 week


December 6, 2024

Mastering the Threshold Run: Tips and Techniques for Runners

A threshold run helps you run faster and longer by training at a pace just


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Why James?


James is a passionate endurance sports expert who thrives on sharing training ideas and tips derived from his extensive experience as an elite runner and his years as a triathlete and swimmer. With over 20 years of racing experience, he is also a UESCA-certified running coach and a Level 1 Assistant Swimming Coach, dedicated to helping athletes of all abilities achieve their personal goals.


Praise and Testimonials

“

Having someone to go to who has been there and done it all themselves has shortened my learning curve drastically, it would have taken me years to learn what James has taught me in months and it shows in my running.


James' passion for running fitness is infectious, whether you're going for a world record or trying to break the 1 hour 10k mark he will be pumped for you.


“

James' depth of knowledge about running is soo deep that I could spend months learning from him and that would still only be the tip of the

 iceberg.


Thanks to James' advice on both the equipment and technical front I am now the fittest I have been in 10 years and have the confidence to sustainably improve my running while staying injury free. It turns out the equipment you use makes a difference.