Make your Fitness Goals a Reality

We teach athletes how to realize their dreams, by sharing training tips, kit recommendations, and race preparation walkthroughs.

Why James?

James has run competitively for over 20 years and has worked in  finance for over 10 years. Winning many races and running 31 minutes for 10k many times. He has experience with really excelling in his chosen sport while still achieving in the workplace and financially.

James is a fully Certified UESCA Running coach.

Latest Articles

Praise and Testimonials

Having someone to go to who has been there and done it all themselves has shortened my learning curve drastically, it would have taken me years to learn what James has taught me in months and it shows in my running.

James' passion for running fitness is infectious, whether you're going for a world record or trying to break the 1 hour 10k mark he will be pumped for you.


James' depth of knowledge about running is soo deep that I could spend months learning from him and that would still only be the tip of the


Thanks to James' advice on both the equipment and technical front I am now the fittest I have been in 10 years and have the confidence to sustainably improve my running while staying injury free. It turns out the equipment you use makes a difference.

Giles.T - Rugby player and
former mma athlete