Make your Fitness Goals a Reality

We teach athletes how to realize their dreams, by sharing training tips, kit recommendations, and race preparation walkthroughs.

The Latest 

July 11, 2024

Speed training is not just for sprinters; speed workouts for distance runners are a vital

June 27, 2024

Are you wondering if the Coros Pace 2 is the perfect fitness watch for you?

June 17, 2024

In this article, we will reveal what a taper is and how it applies to

June 10, 2024

If you're wondering 'how far is 8k in miles?', the answer is 4.97 miles –

May 20, 2024

Nike has consistently been leading the charge in shoe technology in recent years. While other

April 8, 2024

When we think of interval training, we may get nervous and think of hard, fast


Why James?


James is a passionate endurance sports expert who thrives on sharing training ideas and tips derived from his extensive experience as an elite runner and his years as a triathlete and swimmer. With over 20 years of racing experience, he is also a UESCA-certified running coach and a Level 1 Assistant Swimming Coach, dedicated to helping athletes of all abilities achieve their personal goals.


Praise and Testimonials

Having someone to go to who has been there and done it all themselves has shortened my learning curve drastically, it would have taken me years to learn what James has taught me in months and it shows in my running.


James' passion for running fitness is infectious, whether you're going for a world record or trying to break the 1 hour 10k mark he will be pumped for you.




BEGINNER Runner

James' depth of knowledge about running is soo deep that I could spend months learning from him and that would still only be the tip of the

 iceberg.


Thanks to James' advice on both the equipment and technical front I am now the fittest I have been in 10 years and have the confidence to sustainably improve my running while staying injury free. It turns out the equipment you use makes a difference.

Giles.T - Rugby player and
former mma athlete