Endurance & Fitness Expert

We combine deep athletic performance knowledge with personalized training strategies to help you reach your goals

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Why James?


What sets James apart is his ability to translate complex fitness concepts into compelling digital content that resonates with both search engines and target audiences.


His strategies are built on real-world experience as both a competitive athlete and data professional.


This dual expertise enables him to not just understand fitness brands' unique challenges, but to develop comprehensive digital solutions that drive measurable growth.


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The Latest 

March 20, 2025

Nike Vaporfly 3 vs Asics Metaspeed Edge Paris: By a 15 Minute 5k Runner

The Nike Vaporfly 3 and Asics Metaspeed Edge Paris are my 2 favorite super shoes


March 13, 2025

Asics Metaspeed Edge Paris Review: The Ultimate Racing Companion

Wondering if the Asics Metaspeed Edge Paris is worth adding to your racing arsenal?This comprehensive


November 12, 2024

10 Different Types Of Runs For 2025

Running training has evolved significantly, and incorporating multiple different types of runs into your weekly


August 9, 2024

When Was Running Invented? The Complete Evolution From Survival to Sport

Running wasn't invented by any one person - it evolved as a crucial survival mechanism


July 11, 2024

17 Great Speed Workouts for Distance Runners

Speed training is not just for sprinters; speed workouts for distance runners are a vital


April 8, 2024

4 Running Interval Training Examples (Full Breakdown)

When we think of interval training, we may get nervous and think of hard, fast


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Praise and Testimonials

“

Having someone to go to who has been there and done it all themselves has shortened my learning curve drastically, it would have taken me years to learn what James has taught me in months and it shows in my running.


James' passion for running fitness is infectious, whether you're going for a world record or trying to break the 1 hour 10k mark he will be pumped for you.


Giles T, Beginner Runner



“

"Working with James was a great experience. He delivered a well-researched article on time, enriched with valuable insights from his coaching experience.

I particularly appreciated his initiative to include practical workout examples, which added significant value for our readers. 

The copy was clean, well-structured, and professionally written. James' expertise and attention to detail make him a valuable contributor, and I would definitely recommend working with him.


Alek Korab, Eat This, Not That!